Marketing for Outdoor Brands

↟Creation ↟Promotion ↟Consulting

Social media tools: managing and tracking

Social media tools:  managing and tracking

What social media tools should you use? Great question.  There are thousands of tools available today to help you manage, track and enhance your social media presence, and it’s easy to get overwhelmed trying to decide which ones will help you the most.  Here are two of my favorite social media account management tools to get yourContinue Reading Social media tools: managing and tracking

Social media platforms: a comparison

Social media platforms:  a comparison

fbtwitteryoutubeinstagramgpluspinterest-square

Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.  What do they all have in common?  They are social media platforms your business can leverage in different ways to reach your customers, generate leads and increase sales.  Here we explore the statistics and demographics behind each social media site and the tools you should have to successfully market your business for each platform.  With this information you can decide what social media your business should have a presence on to connect to and stay engaged with your target market.

fbFacebook


Best used for:  photos, videos, articles, text
SEO impact:  medium
Traffic:  high
Brand exposure:  high
User engagement:  high
Potential reach:  1.28 billion (72% of  adult internet users)
The following percentages are based on how many individuals are in each category out of all people who use the internet:
Age distribution:  [18-29] 82%,  [30-49] 79%,  [50-64] 64%,  [65+] 48%
Gender:  77% women, 66% men
Education:  high school or less 71%, some college 72%, college+ 72%
Income distribution:  less than $30k/yr 73%,  $30-49k 72%,  $50-74k 66%, $75k+ 78%
Platform marketing skills:  copywriting, graphic design, photography

Twitter


Best used for:  photos, articles, text
SEO impact:  medium
Traffic:  high Read more about Social media platforms: a comparison

Free Twitter marketing ebook

Free Twitter marketing ebook

Learn how to Attract Customers with Twitter is a free ebook designed for intermediate users who already have a working background on marketing but need instruction about marketing strategies on Twitter.  The book was created for Hubspot and includes sections on branding your Twitter profile, optimizing your account for search, Twitter business etiquette, lead generation strategies,Continue Reading Free Twitter marketing ebook

When are the best times to post to social media networks?

When are the best times to post to social media networks?

Get a higher response from your posts Facebook:  3pm will give you the most clicks.  1pm will give you the most shares.  I wonder if sending things out to the internet at 2pm will give you the best of both worlds? (Coschedule, 2015) Twitter:  5pm at the end of the workday (Kissmetrics, 2015).  Midweek or weekends areContinue Reading When are the best times to post to social media networks?

Does your small business need a social media strategy?

Does your small business need a social media strategy?

Billions of people are social Nearly half of the world’s population uses the internet- that’s 3.175 billion people.  Of those people, 2.206 billion are active social media users.  Every business, no matter the size, industry, or audience can gain something from social media.  And social media isn’t just a fad- it’s growing rapidly and businessesContinue Reading Does your small business need a social media strategy?