Marketing for Outdoor Brands

↟Creation ↟Promotion ↟Consulting

Marketing Design for the Human Mind

Marketing Design for the Human Mind

Photo:  Shin Falls There are many thought processes that influence human decision making, especially when it comes to responding to marketing.  A recent article I read explains how to design calls to action that work with the human mind.  The article also explains the importance of storytelling in marketing and advertising.  The author uses someContinue Reading Marketing Design for the Human Mind

How Selective Attention Affects your Marketing

How Selective Attention Affects your Marketing

Use Selective Attention to your Advantage Here is a fantastic article I found about how to use selective attention to increase conversion rates.  The article discusses several trends that occur when people visit a web page.  It explains where the best places are to place the most important information and common design mistakes to avoid. Continue Reading How Selective Attention Affects your Marketing

Video Marketing Facts & Stats for 2017

Video Marketing Facts & Stats for 2017

Video marketing has taken social media by storm.  More and more people are interested in watching a video than reading a blog or post.  Here is some video data, and how you can add it to your marketing strategy. Trends By 2020, 80% of all consumer internet traffic will be videos (CISCO). Facebook users areContinue Reading Video Marketing Facts & Stats for 2017

Marketing Strategies for 2017

Marketing Strategies for 2017

Marketing trends change as fast as Maine weather.  It is important to know the current trends when promoting your business.  Below are five of the best ways to deliver your message in 2017. 1.  Go Mobile Mobile users are online more than any other platform.  This means it’s important to make sure your online presence isContinue Reading Marketing Strategies for 2017

Maine’s 2017 Tourism Outlook

Maine’s 2017 Tourism Outlook

Despite a snow storm I was once again able to attend the annual Governor’s Conference on Tourism.  I met many fantastic people and learned a lot of useful information to share with you about tourism in Maine.  The Maine Office of Tourism (MOT) seeks to make Maine the best four-season destination in New England.  The annualContinue Reading Maine’s 2017 Tourism Outlook