Marketing for Outdoor Brands

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Marketing Design for the Human Mind

Marketing Design for the Human Mind

Photo:  Shin Falls There are many thought processes that influence human decision making, especially when it comes to responding to marketing.  A recent article I read explains how to design calls to action that work with the human mind.  The article also explains the importance of storytelling in marketing and advertising.  The author uses someContinue Reading Marketing Design for the Human Mind

How Selective Attention Affects your Marketing

How Selective Attention Affects your Marketing

Use Selective Attention to your Advantage Here is a fantastic article I found about how to use selective attention to increase conversion rates.  The article discusses several trends that occur when people visit a web page.  It explains where the best places are to place the most important information and common design mistakes to avoid. Continue Reading How Selective Attention Affects your Marketing