Fact Sheet: Social Media Statistics

A recent study conducted by Pew Research Center reveals a lot of information about Americans and their social media habits. Their study includes who uses social media, which platforms are most popular, and how often Americans use social media. Shape your marketing tactics around this data for a successful campaign.

Who uses social media?

Seven out of ten Americans use social media.
In 2005, only 5% of U.S. adults used social media, compared to 69% today.

Social media and age

86% of 18-29 year olds
80% of 30-49 year olds
64% of 50-64 year olds
34% of 65+

Social media and gender

72% of adult women use at least one social media site
66% of adult men use at least one social media site

Social media and income

78% of U.S. adults who earn $75,000+ use at least one social media site
73% of U.S. adults who earn $50,000-$74,000 use at least one social media site
71% of U.S. adults who earn $30,000-$49,000 use at least one social media site
60% of U.S. adults who earn less than $30,000 use at least one social media site

Social media and education level

78% of college graduates
73% have some college education
59% completed high school or less

Social media and community

71% live in suburban communities
69% live in urban communities
60% live in rural communities

Social media platforms by popularity

68% of U.S. adults use Facebook
28% of U.S. adults use Instagram
26% of U.S. adults use Pinterest
25% of U.S. adults use LinkedIn
21% of U.S. adults use Twitter

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Angela Quintal-Snowman

Social Media & Online Marketing at Katahdin Media Works

Angela lives on an island off the coast of Maine.She loves outdoor adventure, business, marketing, and learning.When not outside enjoying the great outdoors with her family, Angela can be found combining her wide variety of passions and skills to help people and businesses grow.