Fact Sheet: Social Media Statistics

A recent  study conducted by Pew Research Center reveals a lot of information about Americans and their social media habits.  Their study includes who uses social media, which platforms are most popular, and how often Americans use social media.  Shape your marketing tactics around this data for a successful campaign.

Who uses social media?

  • Seven out of ten Americans use social media.
  • In 2005, only 5% of U.S. adults used social media, compared to 69% today.

Social media and age

  • 86% of 18-29 year olds
  • 80% of 30-49 year olds
  • 64% of 50-64 year olds
  • 34% of 65+

Social media and gender

  • 72% of adult women use at least one social media site
  • 66% of adult men use at least one social media site

Social media and income

  • 78% of U.S. adults who earn $75,000+ use at least one social media site
  • 73% of U.S. adults who earn $50,000-$74,000 use at least one social media site
  • 71% of U.S. adults who earn $30,000-$49,000 use at least one social media site
  • 60% of U.S. adults who earn less than $30,000 use at least one social media site

Social media and education level

  • 78% of college graduates
  • 73% have some college education
  • 59% completed high school or less

Social media and community

  • 71% live in suburban communities
  • 69% live in urban communities
  • 60% live in rural communities

Social media platforms by popularity

  • 68% of U.S. adults use Facebook
  • 28% of U.S. adults use Instagram
  • 26% of U.S. adults use Pinterest
  • 25% of U.S. adults use LinkedIn
  • 21% of U.S. adults use Twitter
Angela Quintal-Snowman
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Angela Quintal-Snowman

Social Media & Online Marketing at Katahdin Media Works
Angela lives on an island off the coast of Maine.She loves outdoor adventure, business, marketing, and learning.When not outside enjoying the great outdoors with her family, Angela can be found combining her wide variety of passions and skills to help people and businesses grow.
Angela Quintal-Snowman
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