Key Social Media Marketing Statistics

Statistics you can use

Social media has taken the lead in marketing strategies, providing businesses with brand awareness, leads and sales.  Social marketing offers a way to reach a large audience at a fraction of print media costs.  Here is a quick overview of some 2016 social media statistics to consider as we look forward to the new year:

  1. 95% of all online adults ages 18-34 follow brands on social networks (source: MarketingSherpa).
  2. 71% of consumers are likely to recommend a brand to others if they have a positive service experience with a brand on social media (source: Ambassador).
  3. Globally there are 1.65 billion active social accounts and 1 million new social network users added every day (source: We Are Social).
  4. Content that is visual (photos or videos) is over 40 times more likely to be shared on social media (source: HubSpot).
  5. Facebook influenced 52% of consumer online and offline purchases in 2015, compared to 36% in 2014 (source: The Drum).
  6. Facebook has 40 million small business pages, yet only 2 million of these businesses advertise through Facebook (source: Brandwatch).
  7. 4.4 million videos were uploaded to Facebook in the month of February this year, which generated over 199 billion views (source: ReelSEO).
  8. On Twitter, 92% of all user interaction with tweets are link clicks (source: HubSpot).
  9. 90% of all Instagram users are under 35 (source: ScienceDaily).
  10. 56% of Instagram posts that tag a user have higher engagement rates, as well as 79% of posts tagged with a location (source: Simply Measured).
  11. Over half of all YouTube views are on mobile devices (source: YouTube).
  12. The average YouTube viewing session is over 40 minutes (source: YouTube).
Angela Quintal-Snowman

Angela Quintal-Snowman

Social Media & Online Marketing at Katahdin Media Works
Angela lives on an island off the coast of Maine.She loves outdoor adventure, business, marketing, and learning.When not outside enjoying the great outdoors with her family, Angela can be found combining her wide variety of passions and skills to help people and businesses grow.
Angela Quintal-Snowman

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