Photo: Shin Falls
There are many thought processes that influence human decision making, especially when it comes to responding to marketing. A recent article I read explains how to design calls to action that work with the human mind. The article also explains the importance of storytelling in marketing and advertising. The author uses some great videos and graphics to illustrate his points. My favorite is the Colour Changing Card Trick, which I entirely missed and was shocked at the end of the video.
The article is by Joseph Shaffery and it is called 10 Ways to Design for the Human Brain.