Marketing Design for the Human Mind

Photo:  Shin Falls

There are many thought processes that influence human decision making, especially when it comes to responding to marketing.  A recent article I read explains how to design calls to action that work with the human mind.  The article also explains the importance of storytelling in marketing and advertising.  The author uses some great videos and graphics to illustrate his points.  My favorite is the Colour Changing Card Trick, which I entirely missed and was shocked at the end of the video.

The article is by Joseph Shaffery and it is called 10 Ways to Design for the Human Brain.

Angela Quintal-Snowman
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Angela Quintal-Snowman

Social Media & Online Marketing at Katahdin Media Works
Angela lives on an island off the coast of Maine.She loves outdoor adventure, business, marketing, and learning.When not outside enjoying the great outdoors with her family, Angela can be found combining her wide variety of passions and skills to help people and businesses grow.
Angela Quintal-Snowman
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