Marketing trends change as fast as Maine weather. It is important to know the current trends when promoting your business. Below are five of the best ways to deliver your message in 2017.
1. Go Mobile
Mobile users are online more than any other platform. This means it’s important to make sure your online presence is not only consistent, but mobile friendly. Check your website and social media accounts on your mobile phone to make sure they look right. This includes your banner images. Some social sites only show a part of your banner image on mobile devices.
In addition, make sure your mobile posts are keyword rich. Many people are searching for what they need on mobile sites instead of using Google or other search engines.
2. Dark Social
What is dark social? In a nutshell, it’s people sharing your content through email or messaging. It’s hard to track, and highly effective. A study conducted by RadiumOne shows that 84% of all information shared (posts, websites, pages, pictures etc.) happens through dark social. What does this mean for you? First, keep up with your email list. People are forwarding your weekly or monthly emails to their friends and family. Second, make sure your sharing buttons on your blog include an “email” share button, preferably first, before social sharing buttons.
3. Content is still King
A website that has little content to offer will almost always rank lower in search results compared to a site with lots of valuable content. Offer ways to help your customers through quality, descriptive posts. They don’t have to be short novellas, just relevant and useful. Build it, and they will come.
4. Video takes center stage
Consumers prefer to watch than to read. Statistics from KPCB show that 74% of all internet traffic is people watching video content. That’s a lot of traffic. What does this mean for your business? Don’t overthink it. Videos don’t need to be high-end, polished and studio produced. People enjoy watching real videos with genuine people in them. Smartphones have the capability to produce quality videos worthy of sharing on your website and social sites. Talk about your business, upcoming promotions, and new products or services. A few key tips: keep your videos under 2 minutes, and try to include words or subtitles in your videos. Many more people view videos with the sound off than on.
5. Keep your ear to the ground
While it’s important to create content and keep a continual presence online, it’s just as important to listen. Connect your site with Google Analytics to see where your traffic is coming from. Keep track of your advertising statistics, and make minor adjustments based on the data. Search social sites for people talking about your business, and listen to what they have to say.
Make it happen
Marketing can sometimes feel overwhelming, but it doesn’t have to be. If you create an easy-to-follow strategy and stick to it, over time you will develop a strong online presence. The bottom line? Patience and persistence. You’ve got this.