Use Selective Attention to your Advantage
Here is a fantastic article I found about how to use selective attention to increase conversion rates. The article discusses several trends that occur when people visit a web page. It explains where the best places are to place the most important information and common design mistakes to avoid. There are some great photos and videos that demonstrate best practices. The bottom line is to use selective attention to direct visitors’ attention to focus on the conversion.
Here is the article by Lisa Ross called How to Use the Power of Selective Attention Phenomenon for Higher Conversion Rates.