Social media platforms: a comparison

fbtwitteryoutubeinstagramgpluspinterest-square

Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.  What do they all have in common?  They are social media platforms your business can leverage in different ways to reach your customers, generate leads and increase sales.  Here we explore the statistics and demographics behind each social media site and the tools you should have to successfully market your business for each platform.  With this information you can decide what social media your business should have a presence on to connect to and stay engaged with your target market.

fbFacebook


Best used for:  photos, videos, articles, text
SEO impact:  medium
Traffic:  high
Brand exposure:  high
User engagement:  high
Potential reach:  1.28 billion (72% of  adult internet users)
The following percentages are based on how many individuals are in each category out of all people who use the internet:
Age distribution:  [18-29] 82%,  [30-49] 79%,  [50-64] 64%,  [65+] 48%
Gender:  77% women, 66% men
Education:  high school or less 71%, some college 72%, college+ 72%
Income distribution:  less than $30k/yr 73%,  $30-49k 72%,  $50-74k 66%, $75k+ 78%
Platform marketing skills:  copywriting, graphic design, photography

Twitter


Best used for:  photos, articles, text
SEO impact:  medium
Traffic:  high
Brand exposure:  high
User engagement:  high
Potential reach:  255 million (20% of adult internet users)
The following percentages are based on how many individuals are in each category out of all people who use the internet:
Age distribution:  [18-29] 32%,  [30-49] 29%,  [50-64] 13%,  [65+] 6%
Gender:  21% women, 25% men
Education:  high school or less 19%, some college 23%, college+ 27%
Income distribution:  less than $30k/yr 21%,  $30-49k 19%,  $50-74k 25%, $75k+ 26%
Platform marketing skills:  copywriting

youtube


Best used for:  videos
SEO impact:  high
Traffic:  medium
Brand exposure:  high
User engagement:  high
Potential reach:  1 billion
Age distribution:  data not available
Gender:  data not available
Education:  data not available
Income distribution:  data not available
Platform marketing skills:  videography

instagram


Best used for:  photos
SEO impact:  low
Traffic:  low
Brand exposure:  high
User engagement:  low
Potential reach:  200 million  (28% of adult internet users)
The following percentages are based on how many individuals are in each category out of all people who use the internet:
Age distribution:  [18-29] 55%,  [30-49] 28%,  [50-64] 11%,  [65+] 4%
Gender:  31% women, 24% men
Education:  high school or less 25%, some college 32%, college+ 26%
Income distribution:  less than $30k/yr 26%,  $30-49k 27%,  $50-74k 30%, $75k+ 26%
Platform marketing skills:  photography

google+


Best used for:  photos, videos, articles, text
SEO impact:  very high
Traffic:  medium
Brand exposure:  high
User engagement:  high
Potential reach:  540 million (22% of all adult internet users)
Age distribution:  [18-24] 20%,  [25-34] 22%,  [35-44] 19%,  [45-54] 19%, [55-64] 16%,  [65+] 9%
Gender:  women 26%, men 74%
Education:  data not available
Income distribution:  data not available
Platform marketing skills:  copywriting, graphic design

pinterest


Best used for:  photos, articles, text
SEO impact:  medium
Traffic:  high
Brand exposure:  high
User engagement:  high
Potential reach:  255 million (31% of adult internet users)
The following percentages are based on how many individuals are in each category out of all people who use the internet:
Age distribution:  [18-29] 37%,  [30-49] 36%,  [50-64] 24%,  [65+] 16%
Gender:  women 44%, men 16%
Education:  high school or less 25%, some college 37%, college+ 31%
Income distribution:  less than $30k/yr 24%,  $30-49k 37%,  $50-74k 41%, $75k+ 30%
Platform marketing skills:  graphic design, photography

Sources:
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
http://sproutsocial.com/insights/new-social-media-demographics/

 

Angela Quintal-Snowman
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Angela Quintal-Snowman

Social Media & Online Marketing at Katahdin Media Works
Angela lives on an island off the coast of Maine.She loves outdoor adventure, business, marketing, and learning.When not outside enjoying the great outdoors with her family, Angela can be found combining her wide variety of passions and skills to help people and businesses grow.
Angela Quintal-Snowman
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