Social media tools: managing and tracking

What social media tools should you use?

Great question.  There are thousands of tools available today to help you manage, track and enhance your social media presence, and it’s easy to get overwhelmed trying to decide which ones will help you the most.  Here are two of my favorite social media account management tools to get your started off on the right foot, including full descriptions and why I love to use them:


What is it?  This is a social media management program that allows you to access all of your social media accounts in one place, and it integrates with over 35 social networks.

What does it do?  The most popular and useful feature of Hootsuite is the ability to schedule posts to be delivered across multiple platforms at any day and time you want.  I use this feature to post articles I have written at peak days and times for increased user engagement across the various platforms.  You can also click on “AutoSchedule” and let Hootsuite determine the most likely time of day for your post to be read/receive engagement per platform and it will send it out for you at that time.  Hootsuite also offers analytics reports, run campaigns, and the ability to add team members on paid plans.

Why do I love it?  I love Hootsuite because on top of allowing me to schedule posts (which is handy if you want to send something time sensitive out but will be away from your computer!) I can also click between the different platform tabs and see all of my scheduled posts, posts I’ve already made, the social stream from that platform, things I’ve liked, and posts that are trending.  This is a great all-in-one view of what is going on across your multiple platforms and makes sending your messages out into the social media world a snap!


What is it?  This is handy website and mobile app that gives you a numerical score (called a Klout Score) of where you rank in social influence through your social media analytics.

What does it do?  You can import your social media accounts from 14 different platforms, schedule content to be shared to your social media accounts, and then measure the impact your posts have.  After importing your accounts, Klout will let you know how much each individual post impacted your score, and which networks have the strongest impact on your score.  Klout also shows you who the other top experts are in your field and shows you their score as well.  This is useful because if you aren’t following these people, you should be, as they are heavy influencers in your field and could potentially share your content with their audience.  Klout uses analytics to determine what topics you are considered an expert in and allows you to list other topics that you specialize in on your profile.  The site also recommends posts from others that people following you probably haven’t seen yet.  It also shows you how retweets, likes and shares can impact your Klout Score.

Why do I love it?  I’ve learned a lot about my social media influence since I started using Klout.  I didn’t realize how much of an impact I had on social media, and it was rewarding to see that my efforts really have made an impact.  I discovered that I’m an expert in some things that surprised me, and also discovered that there are other things I really need to talk about more.  Your Klout score changes daily, so you can see how well you are doing over a period of time.  This is a great feature, because it lets you know if you’re keeping on track, improving, or have dropped the ball and need to step things up.

Using these two tools is a great start to managing and monitoring your social media presence.  Once you feel comfortable with them you may want to explore other social media tools that are commonly used in your industry to propel your business’ social media presence ahead of your competition.

Angela Quintal-Snowman

Angela Quintal-Snowman

Social Media & Online Marketing at Katahdin Media Works
Angela lives on an island off the coast of Maine.She loves outdoor adventure, business, marketing, and learning.When not outside enjoying the great outdoors with her family, Angela can be found combining her wide variety of passions and skills to help people and businesses grow.
Angela Quintal-Snowman

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