Statistics: Who uses Twitter

Here are statistics from data collected in early 2017 by Pew Research Center about Twitter users.  All data is based on the percentage of U.S. adults who use social media.  Before marketing to your customers, you need to know where you can find them.  Twitter is used by a wide variety of people.  The platform has lots of niche groups making it useful to many business types.

Who

  • 21% of all women
  • 21% of all men

Age

  • 36% of all 18-29 year olds
  • 22% of all 30-49 year olds
  • 18% of all 50-64 year olds
  • 6% of all 65+ years old

Education

  • 14% high school or less
  • 24% some college
  • 28% college graduates

Yearly Income

  • 18% earn less than $30,000
  • 16% earn between $30,000 – $49,999
  • 26% earn between $50,000 – $74,999
  • 30% earn $75,000 or more

Community

  • 22% urban
  • 21% suburban
  • 19% rural

Need help marketing with Twitter?
Contact Katahdin Media Works today!

Angela Quintal-Snowman
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Angela Quintal-Snowman

Social Media & Online Marketing at Katahdin Media Works
Angela lives on an island off the coast of Maine.She loves outdoor adventure, business, marketing, and learning.When not outside enjoying the great outdoors with her family, Angela can be found combining her wide variety of passions and skills to help people and businesses grow.
Angela Quintal-Snowman
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