Marketing for Outdoor Brands

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Social Media Posting Tips & Strategies for Facebook, Twitter, Google+ & LinkedIn

Social Media Posting Tips & Strategies for Facebook, Twitter, Google+ & LinkedIn

Facebook: If you’re sharing a blog article your wrote, the most effective way to get link clicks is to share the most interesting part of your post, as a short excerpt or single sentence, and then link to the rest back on your website. [traffic builder!] Don’t post without including a photo or video link- peopleContinue Reading Social Media Posting Tips & Strategies for Facebook, Twitter, Google+ & LinkedIn

2017 Social Media Image Sizes

2017 Social Media Image Sizes

Great graphics really do matter A huge part of branding is keeping your social media logos and banners consistent and designed at the right size.  When designed at the wrong size, images will appear blurry, grainy, and will be overlooked by potential customers.  Here is a quick reference guide for the dimensions of graphics on Facebook,Continue Reading 2017 Social Media Image Sizes

Social media and the outdoor industry

Social media and the outdoor industry

How can you use social media to boost your business? The outdoor industry continues to have a very bright future ahead, especially in the social media world.  Outdoor recreation alone is responsible for generating $646 billion dollars in consumer spending each year and providing Americans with 6.1 million jobs.  It’s no surprise that successful businesses thatContinue Reading Social media and the outdoor industry

Social media platforms: a comparison

Social media platforms:  a comparison

fbtwitteryoutubeinstagramgpluspinterest-square

Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.  What do they all have in common?  They are social media platforms your business can leverage in different ways to reach your customers, generate leads and increase sales.  Here we explore the statistics and demographics behind each social media site and the tools you should have to successfully market your business for each platform.  With this information you can decide what social media your business should have a presence on to connect to and stay engaged with your target market.

fbFacebook


Best used for:  photos, videos, articles, text
SEO impact:  medium
Traffic:  high
Brand exposure:  high
User engagement:  high
Potential reach:  1.28 billion (72% of  adult internet users)
The following percentages are based on how many individuals are in each category out of all people who use the internet:
Age distribution:  [18-29] 82%,  [30-49] 79%,  [50-64] 64%,  [65+] 48%
Gender:  77% women, 66% men
Education:  high school or less 71%, some college 72%, college+ 72%
Income distribution:  less than $30k/yr 73%,  $30-49k 72%,  $50-74k 66%, $75k+ 78%
Platform marketing skills:  copywriting, graphic design, photography

Twitter


Best used for:  photos, articles, text
SEO impact:  medium
Traffic:  high Read more about Social media platforms: a comparison

When are the best times to post to social media networks?

When are the best times to post to social media networks?

Get a higher response from your posts Facebook:  3pm will give you the most clicks.  1pm will give you the most shares.  I wonder if sending things out to the internet at 2pm will give you the best of both worlds? (Coschedule, 2015) Twitter:  5pm at the end of the workday (Kissmetrics, 2015).  Midweek or weekends areContinue Reading When are the best times to post to social media networks?