Marketing for Outdoor Brands

↟Creation ↟Promotion ↟Consulting

Statistics: Who uses Instagram

Statistics: Who uses Instagram

Here are statistics from data collected in early 2017 by Pew Research Center about Instagram users.  All data is based on the percentage of U.S. adults who use social media.  Before marketing to your customers, you need to know where you can find them.  A majority of Instagram users are shoppers, meaning they will most likelyContinue Reading Statistics: Who uses Instagram

Fact Sheet: Social Media Statistics

Fact Sheet:  Social Media Statistics

A recent  study conducted by Pew Research Center reveals a lot of information about Americans and their social media habits.  Their study includes who uses social media, which platforms are most popular, and how often Americans use social media.  Shape your marketing tactics around this data for a successful campaign. Who uses social media? SevenContinue Reading Fact Sheet: Social Media Statistics

2017 Social Media Image Sizes

2017 Social Media Image Sizes

Great graphics really do matter A huge part of branding is keeping your social media logos and banners consistent and designed at the right size.  When designed at the wrong size, images will appear blurry, grainy, and will be overlooked by potential customers.  Here is a quick reference guide for the dimensions of graphics on Facebook,Continue Reading 2017 Social Media Image Sizes

Key Social Media Marketing Statistics

Key Social Media Marketing Statistics

Statistics you can use Social media has taken the lead in marketing strategies, providing businesses with brand awareness, leads and sales.  Social marketing offers a way to reach a large audience at a fraction of print media costs.  Here is a quick overview of some 2016 social media statistics to consider as we look forwardContinue Reading Key Social Media Marketing Statistics

Social media and the outdoor industry

Social media and the outdoor industry

How can you use social media to boost your business? The outdoor industry continues to have a very bright future ahead, especially in the social media world.  Outdoor recreation alone is responsible for generating $646 billion dollars in consumer spending each year and providing Americans with 6.1 million jobs.  It’s no surprise that successful businesses thatContinue Reading Social media and the outdoor industry