Marketing for Outdoor Brands

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Statistics: Who uses LinkedIn

Statistics:  Who uses LinkedIn

Here are statistics from data collected in early 2017 by Pew Research Center about LinkedIn users.  All data is based on the percentage of U.S. adults who use social media.  Before marketing to your customers, you need to know where you can find them.  LinkedIn is the platform for professionals and marketing business to business (B2B).Continue Reading Statistics: Who uses LinkedIn

Fact Sheet: Social Media Statistics

Fact Sheet:  Social Media Statistics

A recent  study conducted by Pew Research Center reveals a lot of information about Americans and their social media habits.  Their study includes who uses social media, which platforms are most popular, and how often Americans use social media.  Shape your marketing tactics around this data for a successful campaign. Who uses social media? SevenContinue Reading Fact Sheet: Social Media Statistics

Social Media Posting Tips & Strategies for Facebook, Twitter, Google+ & LinkedIn

Social Media Posting Tips & Strategies for Facebook, Twitter, Google+ & LinkedIn

Facebook: If you’re sharing a blog article your wrote, the most effective way to get link clicks is to share the most interesting part of your post, as a short excerpt or single sentence, and then link to the rest back on your website. [traffic builder!] Don’t post without including a photo or video link- peopleContinue Reading Social Media Posting Tips & Strategies for Facebook, Twitter, Google+ & LinkedIn

2017 Social Media Image Sizes

2017 Social Media Image Sizes

Great graphics really do matter A huge part of branding is keeping your social media logos and banners consistent and designed at the right size.  When designed at the wrong size, images will appear blurry, grainy, and will be overlooked by potential customers.  Here is a quick reference guide for the dimensions of graphics on Facebook,Continue Reading 2017 Social Media Image Sizes

When are the best times to post to social media networks?

When are the best times to post to social media networks?

Get a higher response from your posts Facebook:  3pm will give you the most clicks.  1pm will give you the most shares.  I wonder if sending things out to the internet at 2pm will give you the best of both worlds? (Coschedule, 2015) Twitter:  5pm at the end of the workday (Kissmetrics, 2015).  Midweek or weekends areContinue Reading When are the best times to post to social media networks?