Marketing for Outdoor Brands

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Maine’s 2017 Tourism Outlook

Maine’s 2017 Tourism Outlook

Despite a snow storm I was once again able to attend the annual Governor’s Conference on Tourism.  I met many fantastic people and learned a lot of useful information to share with you about tourism in Maine.  The Maine Office of Tourism (MOT) seeks to make Maine the best four-season destination in New England.  The annualContinue Reading Maine’s 2017 Tourism Outlook

March 2017: Maine Sportsman Shows and Tourism Conference

March 2017: Maine Sportsman Shows and Tourism Conference

I’m really looking forward to this month!  March brings three different sportsman shows (Presque Isle, Augusta and Orono) to Maine, as well as the 2017 Maine Governor’s Conference on Tourism.  It’s great to meet folks with similar interests, discover new products and services, and to stay up-to-date on the tourism industry in Maine and bestContinue Reading March 2017: Maine Sportsman Shows and Tourism Conference

Rural Maine’s Next Economy

Rural Maine’s Next Economy

Innovation and Inspiration: I recently attended a summit in Bangor hosted by Envision Maine, an organization that promotes Maine’s next economy.  The organization provides support to entrepreneurs, innovators, and others motivated to improve Maine’s economy.  The summit honored 8 “rural spark plugs,” featured 55 speakers and ten workshops designed to inspire conversations about ways to strengthen theContinue Reading Rural Maine’s Next Economy

How TripAdvisor can help your outdoor business (for free!)

How TripAdvisor can help your outdoor business (for free!)

Go mobile (in more ways than one) with TripAdvisor

tripadvisorTripAdvisor is a highly social, popular travel website.  The site offers travelers access to information about world wide destinations, including area information and photos curated by users of the site, as well as top things to do in regions which are ranked and reviewed by users.  According to comScore Media Metrix, as of July 2015 TripAdvisor is the world’s largest travel site.  With millions of users, the site reaches 350 million unique visitors each month, with over 290 million reviews. Read more about How TripAdvisor can help your outdoor business (for free!)

Social media tools: managing and tracking

Social media tools:  managing and tracking

What social media tools should you use? Great question.  There are thousands of tools available today to help you manage, track and enhance your social media presence, and it’s easy to get overwhelmed trying to decide which ones will help you the most.  Here are two of my favorite social media account management tools to get yourContinue Reading Social media tools: managing and tracking