Marketing for Outdoor Brands

↟Creation ↟Promotion ↟Consulting

March 2017: Maine Sportsman Shows and Tourism Conference

March 2017: Maine Sportsman Shows and Tourism Conference

I’m really looking forward to this month!  March brings three different sportsman shows (Presque Isle, Augusta and Orono) to Maine, as well as the 2017 Maine Governor’s Conference on Tourism.  It’s great to meet folks with similar interests, discover new products and services, and to stay up-to-date on the tourism industry in Maine and bestContinue Reading March 2017: Maine Sportsman Shows and Tourism Conference

Social Media Marketing Tips for the Tourism and Outdoor Industries

Social Media Marketing Tips for the Tourism and Outdoor Industries

Ten tips that generate more responses Here is a quick list of tips to get the best response from your social media marketing efforts.  To build an audience that engages with your content requires more than just sending out posts on your social media channels. Be consistent.  Your customers will feel more connected to your brand whenContinue Reading Social Media Marketing Tips for the Tourism and Outdoor Industries

How TripAdvisor can help your outdoor business (for free!)

How TripAdvisor can help your outdoor business (for free!)

Go mobile (in more ways than one) with TripAdvisor

tripadvisorTripAdvisor is a highly social, popular travel website.  The site offers travelers access to information about world wide destinations, including area information and photos curated by users of the site, as well as top things to do in regions which are ranked and reviewed by users.  According to comScore Media Metrix, as of July 2015 TripAdvisor is the world’s largest travel site.  With millions of users, the site reaches 350 million unique visitors each month, with over 290 million reviews. Read more about How TripAdvisor can help your outdoor business (for free!)

Social media and the outdoor industry

Social media and the outdoor industry

How can you use social media to boost your business? The outdoor industry continues to have a very bright future ahead, especially in the social media world.  Outdoor recreation alone is responsible for generating $646 billion dollars in consumer spending each year and providing Americans with 6.1 million jobs.  It’s no surprise that successful businesses thatContinue Reading Social media and the outdoor industry

Social media tools: managing and tracking

Social media tools:  managing and tracking

What social media tools should you use? Great question.  There are thousands of tools available today to help you manage, track and enhance your social media presence, and it’s easy to get overwhelmed trying to decide which ones will help you the most.  Here are two of my favorite social media account management tools to get yourContinue Reading Social media tools: managing and tracking