Marketing for Outdoor Brands

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Statistics: Who uses Pinterest

Statistics:  Who uses Pinterest

Here are statistics from data collected in early 2017 by Pew Research Center about Pinterest users.  All data is based on the percentage of U.S. adults who use social media.  Before marketing to your customers, you need to know where you can find them.  Women make up 81% of all Pinterest users.  In a majority of U.S.Continue Reading Statistics: Who uses Pinterest

Fact Sheet: Social Media Statistics

Fact Sheet:  Social Media Statistics

A recent  study conducted by Pew Research Center reveals a lot of information about Americans and their social media habits.  Their study includes who uses social media, which platforms are most popular, and how often Americans use social media.  Shape your marketing tactics around this data for a successful campaign. Who uses social media? SevenContinue Reading Fact Sheet: Social Media Statistics

2017 Social Media Image Sizes

2017 Social Media Image Sizes

Great graphics really do matter A huge part of branding is keeping your social media logos and banners consistent and designed at the right size.  When designed at the wrong size, images will appear blurry, grainy, and will be overlooked by potential customers.  Here is a quick reference guide for the dimensions of graphics on Facebook,Continue Reading 2017 Social Media Image Sizes

Social media and the outdoor industry

Social media and the outdoor industry

How can you use social media to boost your business? The outdoor industry continues to have a very bright future ahead, especially in the social media world.  Outdoor recreation alone is responsible for generating $646 billion dollars in consumer spending each year and providing Americans with 6.1 million jobs.  It’s no surprise that successful businesses thatContinue Reading Social media and the outdoor industry

Social media platforms: a comparison

Social media platforms:  a comparison

fbtwitteryoutubeinstagramgpluspinterest-square

Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.  What do they all have in common?  They are social media platforms your business can leverage in different ways to reach your customers, generate leads and increase sales.  Here we explore the statistics and demographics behind each social media site and the tools you should have to successfully market your business for each platform.  With this information you can decide what social media your business should have a presence on to connect to and stay engaged with your target market.

fbFacebook


Best used for:  photos, videos, articles, text
SEO impact:  medium
Traffic:  high
Brand exposure:  high
User engagement:  high
Potential reach:  1.28 billion (72% of  adult internet users)
The following percentages are based on how many individuals are in each category out of all people who use the internet:
Age distribution:  [18-29] 82%,  [30-49] 79%,  [50-64] 64%,  [65+] 48%
Gender:  77% women, 66% men
Education:  high school or less 71%, some college 72%, college+ 72%
Income distribution:  less than $30k/yr 73%,  $30-49k 72%,  $50-74k 66%, $75k+ 78%
Platform marketing skills:  copywriting, graphic design, photography

Twitter


Best used for:  photos, articles, text
SEO impact:  medium
Traffic:  high Read more about Social media platforms: a comparison