Marketing for Outdoor Brands

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Fact Sheet: Social Media Statistics

Fact Sheet:  Social Media Statistics

A recent  study conducted by Pew Research Center reveals a lot of information about Americans and their social media habits.  Their study includes who uses social media, which platforms are most popular, and how often Americans use social media.  Shape your marketing tactics around this data for a successful campaign. Who uses social media? SevenContinue Reading Fact Sheet: Social Media Statistics

Social Media Posting Tips & Strategies for Facebook, Twitter, Google+ & LinkedIn

Social Media Posting Tips & Strategies for Facebook, Twitter, Google+ & LinkedIn

Facebook: If you’re sharing a blog article your wrote, the most effective way to get link clicks is to share the most interesting part of your post, as a short excerpt or single sentence, and then link to the rest back on your website. [traffic builder!] Don’t post without including a photo or video link- peopleContinue Reading Social Media Posting Tips & Strategies for Facebook, Twitter, Google+ & LinkedIn

Social media and the outdoor industry

Social media and the outdoor industry

How can you use social media to boost your business? The outdoor industry continues to have a very bright future ahead, especially in the social media world.  Outdoor recreation alone is responsible for generating $646 billion dollars in consumer spending each year and providing Americans with 6.1 million jobs.  It’s no surprise that successful businesses thatContinue Reading Social media and the outdoor industry

Does your small business need a social media strategy?

Does your small business need a social media strategy?

Billions of people are social Nearly half of the world’s population uses the internet- that’s 3.175 billion people.  Of those people, 2.206 billion are active social media users.  Every business, no matter the size, industry, or audience can gain something from social media.  And social media isn’t just a fad- it’s growing rapidly and businessesContinue Reading Does your small business need a social media strategy?