Marketing for Outdoor Brands

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Marketing Strategies for 2017

Marketing Strategies for 2017

Marketing trends change as fast as Maine weather.  It is important to know the current trends when promoting your business.  Below are five of the best ways to deliver your message in 2017. 1.  Go Mobile Mobile users are online more than any other platform.  This means it’s important to make sure your online presence isContinue Reading Marketing Strategies for 2017

Maine’s 2017 Tourism Outlook

Maine’s 2017 Tourism Outlook

Despite a snow storm I was once again able to attend the annual Governor’s Conference on Tourism.  I met many fantastic people and learned a lot of useful information to share with you about tourism in Maine.  The Maine Office of Tourism (MOT) seeks to make Maine the best four-season destination in New England.  The annualContinue Reading Maine’s 2017 Tourism Outlook

Fact Sheet: Social Media Statistics

Fact Sheet:  Social Media Statistics

A recent  study conducted by Pew Research Center reveals a lot of information about Americans and their social media habits.  Their study includes who uses social media, which platforms are most popular, and how often Americans use social media.  Shape your marketing tactics around this data for a successful campaign. Who uses social media? SevenContinue Reading Fact Sheet: Social Media Statistics

Using Social Ads to Increase Reach and Revenue

Using Social Ads to Increase Reach and Revenue

Hootsuite Webinar I attended a Hootsuite webinar recently that talked about how to increase revenue and reach through social ads.  Hootsuite is a platform that allows you to post to several social media accounts at one time.  It also has the flexibility to schedule posts, which is what I primarily use it for.  I’m notContinue Reading Using Social Ads to Increase Reach and Revenue

2017 Social Media Image Sizes

2017 Social Media Image Sizes

Great graphics really do matter A huge part of branding is keeping your social media logos and banners consistent and designed at the right size.  When designed at the wrong size, images will appear blurry, grainy, and will be overlooked by potential customers.  Here is a quick reference guide for the dimensions of graphics on Facebook,Continue Reading 2017 Social Media Image Sizes