Marketing for Outdoor Brands

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Video Marketing Facts & Stats for 2017

Video Marketing Facts & Stats for 2017

Video marketing has taken social media by storm.  More and more people are interested in watching a video than reading a blog or post.  Here is some video data, and how you can add it to your marketing strategy. Trends By 2020, 80% of all consumer internet traffic will be videos (CISCO). Facebook users areContinue Reading Video Marketing Facts & Stats for 2017

2017 Social Media Image Sizes

2017 Social Media Image Sizes

Great graphics really do matter A huge part of branding is keeping your social media logos and banners consistent and designed at the right size.  When designed at the wrong size, images will appear blurry, grainy, and will be overlooked by potential customers.  Here is a quick reference guide for the dimensions of graphics on Facebook,Continue Reading 2017 Social Media Image Sizes

Key Social Media Marketing Statistics

Key Social Media Marketing Statistics

Statistics you can use Social media has taken the lead in marketing strategies, providing businesses with brand awareness, leads and sales.  Social marketing offers a way to reach a large audience at a fraction of print media costs.  Here is a quick overview of some 2016 social media statistics to consider as we look forwardContinue Reading Key Social Media Marketing Statistics

Social media and the outdoor industry

Social media and the outdoor industry

How can you use social media to boost your business? The outdoor industry continues to have a very bright future ahead, especially in the social media world.  Outdoor recreation alone is responsible for generating $646 billion dollars in consumer spending each year and providing Americans with 6.1 million jobs.  It’s no surprise that successful businesses thatContinue Reading Social media and the outdoor industry

Social media platforms: a comparison

Social media platforms:  a comparison

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Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.  What do they all have in common?  They are social media platforms your business can leverage in different ways to reach your customers, generate leads and increase sales.  Here we explore the statistics and demographics behind each social media site and the tools you should have to successfully market your business for each platform.  With this information you can decide what social media your business should have a presence on to connect to and stay engaged with your target market.

fbFacebook


Best used for:  photos, videos, articles, text
SEO impact:  medium
Traffic:  high
Brand exposure:  high
User engagement:  high
Potential reach:  1.28 billion (72% of  adult internet users)
The following percentages are based on how many individuals are in each category out of all people who use the internet:
Age distribution:  [18-29] 82%,  [30-49] 79%,  [50-64] 64%,  [65+] 48%
Gender:  77% women, 66% men
Education:  high school or less 71%, some college 72%, college+ 72%
Income distribution:  less than $30k/yr 73%,  $30-49k 72%,  $50-74k 66%, $75k+ 78%
Platform marketing skills:  copywriting, graphic design, photography

Twitter


Best used for:  photos, articles, text
SEO impact:  medium
Traffic:  high Read more about Social media platforms: a comparison