Video Marketing Facts & Stats for 2017

Video marketing has taken social media by storm.  More and more people are interested in watching a video than reading a blog or post.  Here is some video data, and how you can add it to your marketing strategy.


  • By 2020, 80% of all consumer internet traffic will be videos (CISCO).
  • Facebook users are watching over 8 billion videos (100 million hours) every day (TechCrunch).
  • Snapchat users are watching over 10 billion videos every day (Bloomberg).
  • YouTube users are watching over 500 million hours of video every day (Business Insider).

Consumer Video Behavior

  • Videos that last 2 minutes or less receive the most user response (Wistia).
  • 65% of Facebook users who watch the first three seconds of a video will watch at least 10 seconds, while 45% will watch at least 30 seconds (Facebook).
  • 55% of consumers pay more attention to video content compared to any other type of content (HubSpot).
  • 85% of all Facebook videos are muted when watched (Digiday).
  • Over 50% of all videos are watched on mobile devices (Ooyala).
  • Almost all videos on Twitter (93%) are watched on mobile (Twitter).

Video & Engagement

  • Facebook is the best platform for video, with 8.4x more impressions than other channels (Animoto).
  • Videos on Facebook have 135% more organic reach compared to images (Socialbakers).
  • On mobile alone, YouTube reaches more people over 18 than any cable network during prime-time TV hours (Google).
  • Native Twitter videos receive 2.5x more replies, 2.8x more retweets, and 1.9x more favorites that videos that are shared from other sites (Twitter).
  • Twitter videos are 6x more likely to be retweeted than pictures (Twitter).

Live Stream Videos

  • Facebook users watch 3x more live video than uploaded video (Facebook).
  • Live videos on Facebook receive 10x more comments than uploaded videos (Facebook).
  • 80% of consumers prefer to watch live videos from brands than read their blog posts (Livestream).
  • Brands that stream live events increase favorability by 63% (Twitter).

Looking for direction or ideas?
Katahdin Media Works can help you create videos that bring results- contact us today!

Angela Quintal-Snowman

Angela Quintal-Snowman

Social Media & Online Marketing at Katahdin Media Works
Angela lives on an island off the coast of Maine.She loves outdoor adventure, business, marketing, and learning.When not outside enjoying the great outdoors with her family, Angela can be found combining her wide variety of passions and skills to help people and businesses grow.
Angela Quintal-Snowman

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